People expect testimonial pages to be little more than a sales pitch. And while everyone wants to see what previous customers think of your services, they don’t want to feel force-fed something that might not be as authentic as you think it is. The best place to put customer testimonials is wherever your customers are looking. Use the analytics from your website host to see which pages customers are clicking on and where they’re hovering, then put appropriate testimonials there. This provides a relevant, engaging, real-life example of how that exact feature or product helped someone. When potential customers are researching you online, they're getting to know you by way of the content on your website. Understandably, many of them might be skeptical or hesitant to trust you right away.
eLab Communications is attentive, personable, and professional. Will and his team provide great support for my company's needs. It’s important when building testimonial landing pages that your testimonials make sense. For example, there’s little point in a customer raving about how fast your delivery times are when the landing page is talking about the quality of your materials. Linking the testimonials to the topic is the secret to success when it comes to using testimonials wisely. The very best testimonials should also take pride of place on your homepage and About-Us page, ready to catch the eyes of all your potential customers right from the offset.
It's always a pleasure to work with Will and his team. They are personable, responsive, and results-oriented! Now you know what a testimonial is, what makes a good one, and where to put it, it’s time to figure out how to get testimonials to feature on your website. Testimonials aren’t the sort of thing you should ever be faking. Not only is this a terrible example of false advertising, but people can smell a fake testimonial a mile away. You’ll do far better using genuine, real testimonials from people who have actually benefitted from your brand. If you have a happy customer or someone who keeps coming back to you time and time again, chances are they like you, and there’s nothing wrong with asking them to write out a quick reference that you can share on your website. Chances are, they’ll be thrilled to help!